Steve Gerl

Blain (Jesse Ventura), Predator : 1987.

I would like to share a very interesting blog that I have come across in the last few years of trolling the interwebz called “Twenty Something Travel”.  I like to travel and I am 22 years old so this blog seemed like a perfect read for me (you CAN judge a blog by it’s title).

Steph is a 20-something from London who enjoys traveling and can really harness the power of a guest post.  She recently left her job and is about to travel to Japan, China, and Australia.  One of the more amazing things about this endeavor is that she’s paying for it out-of-pocket and has been saving up for two years.

I just wanted to take time and give props to a fellow duogenarian from across the pond!

I have a bad habit of letting my RSS feed build up to around 500 posts before I start wading through it.  Sure 100 of these posts are LOLcats and Failblog pictures, but the other 80% take time to sort.  I weed the 500 down to around 50 posts to read, and I have brought you my favorite of those 50. 

Chris Brogan came to Louisville a while back and I had the honor of meeting him.  I have been a subscriber of his blog ever since.  There were a few interesting posts about how he bought a new Camaro from Motorphilia.  However, the link I want to share is Planning a Business.

It is very relevant for the adventure that is Gravity Guerrilla, and I will use it as reference often.

One of my first posts was about Tweeting at a funeral, and I came across this post as I was wading through about 150 Lifehacker posts that have been collecting in my Google Reader. 

A very interesting article that incorporates a physical keyring of passwords and accounts, as well as a possible digital keyring as well.  I thought the most important point was to make it clear what you would want to do with your accounts after you kick the bucket.

So I was thinking, why not take Gravity from fictional company to real company?  So I filed the paperwork with the Secretary of State for Kentucky today.  They will review my claim and let me know if I have the green light tomorrow.  Then I will go downtown and file with the Jefferson County Recorders Office (which is in an interesting building).

But in order to have a company, you need a mission statement.  We wrote bogus mission statements in my business writing class, but now it’s the real deal.  Gravity’s mission statement: “To provide unconventional and rewarding connections between businesses and consumers through creativity, precision, and execution.”  Sounds good to me, what do you think?

A scaled down 8 1/2 by 11 inch mock ad for Gravity.

For all intents and purposes, I am starting my own mock Guerrilla Marketing Agency (maybe one day it will be real) called Gravity Guerrilla Marketing.

While messing around on Illustrator, I came up with this rough draft of a logo.

Content is king.

A friend of mine asked me the other day how to make something go viral.  I was flattered that they thought that I knew how to make something go viral, having never had more than 200 views on any Youtube video.

But I did know the answer to their question.  In fact, it was easy.

Content, more specifically, great content is the sure-fire way to make something go viral.  It is all three legs on the tripod.  Things can go viral that do not have the necessary content, but they often fizzle out.  And it is true that some great content can go without being seen for months.  But when you get down to the nuts and bolts, at the core of anything that does go viral, its content is paramount.

Moreover, this is the secret to the entire social media game we play.  Quit paying that consultant.  I just told you the overarching idea that everything he or she would say to you is based on.  You’re welcome.

I feel like this is the secret to not only social media, but also life in general.  A watchmaker who produces good watches is of the same ilk as a viral video campaigner who produces funny videos.  A good dry cleaner produces good content (clean clothes at a fair price).  If you are good at what you do, you just need to take the time to apply your expertise through different channels.  The ‘viral’ will take care of itself.

I sure do love reading Lifehacker.  The site legitimizes all of these great time(life) saving shortcuts.  It is the single reason why I now love those little black office binder clips.  But that is another article.

This article is something I want to share not only so that I can find the link later, but also to help you make your photos more ballin’ by slapping together a sick panorama.

On an unrelated note, Texas was fun!  But there will be no videos, for posterity’s sake.

How to change the oil on a 2005 Toyota Carolla.  Shot, edited, and uploaded by yours truly.  Enjoy!