Steve Gerl |
A virtual resume and portfolio for Steve Gerl. A collection of wannabe guerrilla marketing ideas, techniques, and discussion. |
As a guerrilla marketer, you need several ideas per client. So here is another idea for my client(and current employer), Smokey Bones. They are a national barbecue chain based out of Florida. The unique selling proposition is that there is only one restaurant in the greater Louisville area, and the management is very open to local ideas to drive business. Below is a write up of one of those ideas.
Smokey Bones Trivia Night
Who: Steve would read the quesitons and grade the trivia answer sheets
What: A one to two hour trivia competition
When: Tuesday Nights at 8pm
Where: The back section of the restaurant
How: There will be 5 rounds with 10 questions per round for a total of 50 questions. People would show up either by themselves or on a team and submit $1 per person. The winning person or team would get all the money in the pot and then have to divide it amongst themselves. Teams will have their own team names as decided by themselves and be responsible for bringing their own writing utensils. Steve would collect the money and put it in a bone bag as he passed out the blank answer sheets at the beginning of the event. Steve would begin the trivia after all the money had been collected. After each round of 10 questions Steve would repeat any necessary questions as indicated by the number of fingers participants are holding up (i.e. four fingers means repeat question number four). After each 10 question round, teams/individuals would submit their answer sheets. Steve would grade and return each sheet as the representative from the team waited. After each round the scores would be announced. After 5 rounds the winning team will be awarded the money. In the event of a tie, teams before they answer a question will be required to guess how many of the 50 questions they will get correct. The questions can either be independantly researched by Steve or taken from Smokey Bones trivia data base.
Advertising would be done through e-blasts, bathroom calendars, and any availible signage. But the real crux of the advertising must fall on word-of-mouth buzz generated by the event. Hopefully the atmosphere plus the drink specials plus Steve’s wonderful personality would be the correct combo for people to say, “Hey you should come check out trivia at Smokey Bones next week, it was a blast!”
